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Bring your desk to life!

July 5, 2013
Is your desk at work or home looking dull, and desperately needs bringing to life? Our vast range of Desk Décor products are perfect for brightening up your desk in a quick, user-friendly way, to provide greater depth and intensity to your most precious memories. Whether your preference is for something classic or modern, formal or playful, rectangular or square, there is something for everyone! Family Photos Give the family picture that sits pride of place on the mantelpiece some additional zing with the Aluminium Photo Panel. Black and white images also work well, bringing an excellent sharpness to your favourite family photographs. Instagram Photos Our Photo Block is a great option for those cherished Instagram snaps. It is a very simple but effective way of showing your photos off in all their glory, with the choice of either a black or white back. They also come in a whole range of different sizes… Editor’s tip: the 5×5 size is perfect for Instagram shots. What kind of photos do you use to decorate your desk? What’s your favourite product from our Desk Décor range? Let us know.

5 tips to take great photos with your Smartphone

July 3, 2013
Smartphones have become more and more convenient when we want to take instant pictures. Handier than your standard compact camera, mobile phones really are our ‘go to’ when it comes to capturing images. Avoid the zoom The digital zooms on our smartphones really are not the best. So you can forget the zoom if you want faultless photos. If you want to take ‘macro’ photos, it is best to forget the zoom and crop down your photograph afterwards. Use editor tool apps There are many apps that you can use to improve the quality of your photographs. So you should definitely make the most of them to help reveal the true beauty of your snap. Some apps that are worth checking out are: Aviary, Picsart and Snapseed. You can also download ‘camera’ apps that obtain many more options than the already built-in app, such as Camera MX or Camera+. Beware of luminosity Light is such an important element of your photograph and with smartphones it can be tricky to take a good picture if you are unaware of the importance of light. To take the perfect snap, it is much better to take your pictures in a natural light, or put as much light on the subject if the picture is taken inside. Clean the lens This may seem a bit silly, but because our smartphones are used a lot and put on several different surfaces, they become dirty! So make sure you clean that lens before you get snapping, to prevent any unwanted blurry pics. Avoid the flash The flash on smartphones really is basic and they won’t make your photographs look any better. The rendering is often blurred and the flash makes your photos seem yellow. Have you got any advice you could offer? Share it with us by leaving a comment below. Check out our wide range of personalised smartphone cases here.

How PhotoBox’s first international TV ad became a reality

June 29, 2013
The following is an interview with Lee Farrer, head of acquisition at PhotoBox. She produced the recent PhotoBox TV ad, which hit the airwaves in both the U.K and France on 26th May. Check out her experience of the process, and what happened ‘behind the scenes’ here: Q: This is the first time that PhotoBox has done an international TV ad, how did you collaborate with the team in France? We had a consistent ad between countries, and had a very close liaison between the U.K and France. It was important to understand each country’s specific requirements. It was challenging and fun negotiating between both sides of the channel and coming to a compromise. This involved a lot of skype conference calls. To Wales, to France, and at unsocial hours such as at 11pm, and even on labour day in France (which was the day just before the shoot) when most of the French office was empty!   Q: What was your main inspiration for the TV ad? We wanted to bring some Father’s Day products directly to our customers. We also wanted to raise awareness about the PhotoBox – that we bring great value and joy to our customers in various countries. Q: In addition to the TV ad, you also embarked on a tube ad campaign. Were you quite surprised by the number of times people told you they saw the ad on the London Underground? Creating the tube ad was really exciting from an internal company perspective, although I’ve done this before… it’s the first time I’m doing this here. It was also great to hear of friends mentioning it to me. From a marketing perspective, its great to have cross-channel advertising: on Facebook, on TV, and on the Underground. Q: Do you have any plans for the next ad? All I will say is… watch this space! Q: What are you getting your dad for Father’s Day? I got my dad a card from PhotoBox. It was composed of pictures of my nephew. I also complemented this by getting a mug and a pack of walnut whips, I’m sure my dad will be happy! Links to our TV ad on PhotoBox YouTube: http://youtu.be/AHG8u51iQGc – version 1 http://youtu.be/roJTreWNqnY – version 2

How to: decorate your home with prints

June 26, 2013
Frame them! To highlight the quality of your travel prints, you can use a map to create a background and put your print in the center of the frame. The map used can be related to the countries you have visited. You will then be able to make a complete collection with a specific map and print for each country you’ve visited! Use masking tape to hang up your prints Some pictures just haven’t got enough definition to be enlarged and used on a canvas. However, you can hang them on your wall with colourful masking tape (colour adhesive tape) to highlight them. Here are some examples to get some ideas: Create shapes with your prints To decorate your home, you can use prints and create shapes on your wall: a heart (ideal for Valentine’s Day), a square, waves of photos…Unleash your imagination! Here are some examples: How do you use your prints, have you got any other ideas? You can also take a look on our Pinterest for more inspiration!  

5 Top Tips For Taking Great Holiday Photos From Annabel Williams

July 18, 2012
Now that the summer holidays are here, you’ll want to be out and about with your cameras! Annabel gives you some ideas to turn your holiday snaps into something really special. 1.   When you’re taking shots of your kids on a beach, try and compose your pictures so you can’t see the people in the background.  If it’s really busy, either zoom in close, or try shooting upright shots to help tighten the picture and shoot through the gap in between people!  Often, just by moving your own position, you can avoid things in the background. 2.  Try giving the children something to do – let them build a sandcastle, or pick up some sticks and get them to write their names in the sand.  This will provide lots of opportunities for you to zoom in and get some really natural shots, while they play – and shoot them with the sun behind them so they don’t squint when they look up at you. 3.  Try shooting a sequence of shots, rather than just one – often you can produce a set of 3 shots to go together on your wall, as with these shots of reflections in a swimming pool, below. And if you really concentrate on what is in front of you, you often start to see more detail, rather than accepting the first shot you take. 4.  For a really dynamic effect, try tilting your camera at an angle to produce a more interesting effect. 5.  Think about your compostion – there is no right and wrong – it’s a matter of personal taste!  Try moving your camera so your subject is in different areas   of the picture – left, right, centre etc – and shoot them all!   Then decide which one you like best later. If you really love shooting pictures on holiday – give yourself a project!  Think about shooting your own photo book – this will help you concentrate on what you are shooting. So, instead of just taking one shot of something, you can spend more time thinking about how 3 shots would work together on the page of a photobook – it really makes you more creative when you have already decided your pictures are going to be on display! Photobox are now giving you a choice of matt or gloss finish for some of your Wall Decor – images of water, sea and swimming pools for example, look amazing on glossy paper, because the colours look much brighter.  Whilst pictures of old doors & windows look great on matt paper, because it really enhances the textures. Have a great holiday! Annabel x